<aside> ℹ️ Introduction: This case study focuses on the stages of the discovery and framing process. I will explore and investigate an initial problem to find ways to solve it.
</aside>
We need to encourage customers to use our online fitness platform more regularly, many only sign up and use the features earlier in the year.
From the initial problem statement, I identified the following:
Customers don't use our fitness platform regularly.Encourage customers to use our online fitness platform more regularly.Many only sign up and use the features earlier in the year.I mapped assumptions towards why the initial problem could be happening. For now these personal assumptions served as guide to plan the exploratory research questions.