Research method: Interview with people who used fitness apps to exercise in the past year.
Research purpose:
Summary
From the key insights, I've identified that interviewees currently pay for personalized fitness services. 5 out of 7 pay for personal trainer with the goal of having their unique health issues considered when a workout routine is created and the personal also help motivating. 6 ou of 7 attribute the motivation to practice exercises to either have a better physical and mental health.