Problems

After technical analysis, user interviews and non-moderated tests, I could visualize better where the user has and doesn't have problems.

This following list is about the highlighted problems after the process.

• Inconsistency between Product Card Components across the List of products pages.
• Limited filtering options across the platform.
• Inconsistent top navigation across the pages.
• Not clear how to buy the product on Droper product details page.

Solution hypothesis

Keeping in mind that this project has as focus Mobile first, here are the changes that I assume be the solution.

This is a list of how I plan to solve the problems.

• Reorganize the flow, making the user land on Seller product details page, eliminating two similar pages, in the buying moment. The main idea is to make the user land in just one page of Product details.
• Align visually List of products pages. Having consistent components to create linearity.
• Create a filter on each List of products pages with contextual options.
• Use a page title, breadcrumbs and a consistent header across the levels.

Persona

The primary research allowed me to build a persona that would have interest and possibly become a client.

Mike, 28 years old. He's a digital influencer that likes to travel to show different places and take pictures with his fashion outfits. While he's at home, his work demands to find new clothes, sneakers and accessories to create authentic outfits. It's important to him to know about new releases, then he can structure some trips with his comercial partners. He also is very active on Instagram, one time that is a big channel to share and see fashion news.